Grain
Intro
Grain is a startup founded in the summer of 2025. I was brought in by one of the three co-founders to help shape the product vision and design the early foundations of both the platform and the brand. Built around recent advances in AI, Grain aimed to address an emerging need: helping brands better understand the full spectrum of creative content and media that shapes their brand presence. The challenge was to turn this new capability into a meaningful product experience, one that could help any brand analyze its creative ecosystem and assess whether it consistently aligned with its brand platform, values, and overall identity.
To support the thinking around the application’s information architecture, creating a sitemap was an essential step. It provided a clear, visual artifact that could be easily shared and iterated on as the product vision evolved and the MVP of the SaaS platform took shape.
The first iteration of Grain’s landing page, designed and built in Framer over two days. This initial version explored the brand’s visual direction and translated it into a functional web experience. You can still explore the live prototype here
View the live website
An early exploration of the platform’s interface, laying the groundwork for its navigation and visual language, from iconography and layout to typography, color, and border radius.
A few examples of card components used throughout the platform.
A short exploration of Grain’s visual identity, focusing on logo and typography research to define and explore potential graphic directions for the brand.
Creation of the platform’s sales presentation deck, while refining the brand design to establish a stronger and more cohesive visual foundation for the months ahead.
